Zynga Loses Ad Chief Manny Anekal To Mobile Monetization Startup Kiip

Zynga's Global Director of Brand Advertising Manny Anekal who led the company to a 233% increase in ad revenue this year is leaving to become COO of Kiip, which lets brands reward gamers with real world prizes. Anekal is a monetization rockstar who pioneered social game brand integrations, helping companies like McDonald's offer FarmVille players in-game powerups. But now he's moving to Kiip's greener pastures seeking a bigger impact with a startup that's aiding developers and redefining brand advertising for the next big opportunity: mobile

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